L’OBJET is the life work of Elad Yifrach.

A lifelong traveler, Elad is especially fond of the Mediterranean, its peoples and ways, and its venerable traditions of fine craft.

L’OBJET is the life work of Elad Yifrach.

A lifelong traveler, Elad is especially fond of the Mediterranean, its peoples and ways, and its venerable traditions of fine craft.

Elad’s designs are in many ways a spirited homage to these great artisans. Yet he also aspires to extend and exceed these traditions, through painstaking effort and imagination, to create a entirely new echelon of artistry. A passion for innovation – in both technique and use of the highest quality materials – infuses everything he does. In his earliest collections, this was most evident in his use of porcelain.

Seeking the most vibrant expression of its purity and elegance, Elad became obsessed with the study of porcelain manufacturing. He then humbly, but determinedly, approached the world’s foremost workshops with a unique vision. While dubious at first, he found a few artisans willing to try. It took months of trial and error, but the resulting pieces were unquestionably bold, beautiful… and above all else, innovative. Those first pieces not only earned him the respect of the craftsmen, but launched Elad into the global design spotlight.

The hand-crafting techniques Elad has helped evolve, and the exquisite pieces they produce, are unique in the world. Rich in timeless detail and tradition, they are unmistakably modern. His designs have earned a loyal global following because they are not just beautiful, but sensual. It is a quality evidenced in the texture of a contoured relief embellished with glittering Swarovski crystals, in the surprising heft of a delicate vase of Limoges porcelain, or in the shimmering glow of hand-applied, 24kt gold.

As an accomplished Beverly Hills interior designer, Elad often dreamt of creating a décor and lifestyle collection of his own. In 2004 he did just that, flying to New York to present his prototype to Bergdorf Goodman, who immediately placed an order. And so L’OBJET was born. Today, with every new collection, Elad continues this quest to surprise , innovate, and inspire others to live a life of beauty.

Parfumes de Voyage

We travel to escape the ordinary. And of the many impressions we take away from our journeys, it is the sense of smell that leaves the greatest impact on our memory. Scents hold the power to transport us immediately to a place in time, to recapture a mood… or even to entice us with sensual hints of adventures yet to come. L’Objet presents a collection of aromatic expressions created from natural oils and essences, blended and poured by hand.

Experience Parfums de Voyage. The essence of discovery.

Join L’OBJET, on an aromatic journey around the world with the brand’s full collection of home fragrances, Parfums de Voyage. This exotic collection of aromatic expressions is created using 100% natural oils and essences, and includes four signature fragrances: Thé Russe (No. 75), Mamounia (No. 28), Jasmine d’Inde (No. 6) and Eau d’Égée (No. 3). Each is blended and poured by hand, then combined with pure waxes created specifically to capture the intensity of the fragrance. All the scents have a backstory describing its essence and the origin of its associated number.

To create these proprietary fragrances, L’OBJET’s Founder + Creative Director Elad Yifrach worked closely with perfumer Yann Vasnier, one of the world’s premier authorities on scent. As a master perfumer at Givaudan, Yann has collaborated with the likes of Tom Ford, Marc Jacobs and Comme des Garçons on some of their most iconic fragrances. The essences that Yann and Elad created for the Parfums de Voyage collection were inspired by Elad’s passion for travel. Each scent captures an unexpected moment of a journey, and recalls the magic of losing oneself in adventure.